the power of social media
i just bought two cami tops from a brand i've never heard of just because a blogger whom i've followed for more than 9 months (i was around when she announced the baby she had recently) said she got one for herself.
word of mouth works, people.
tho, i did find a code online that gave me $25 off my $50 order... so i guess it evens out for ny&c in the end.